Q & A with James Yarrow
Q & A with James Yarrow

We are delighted to introduce James Yarrow as our new Sales Manager for the South. James brings with him an excellent working knowledge of the industry having held sales and account management positions at some of the UK’s leading flexible packaging firms. James reveals his route into packaging, how the industry is changing and more.

Explain briefly how you got into packaging and what do you enjoy most about your job/working in the packaging sector?
Like many of my contemporaries I never planned a career in packaging. I originally worked in the financial sector but following the stock market crash in the early 2000’s a new opportunity presented itself and I have now worked in the packaging industry for over 10 years – how time flies! I have always been a people-person and love to speak to, meet and deal with different characters. I love being the expert in my field, imparting my knowledge and guiding customers through the intricacies of our products. There will always be challenges that we face along the way and overcoming them is really rewarding and great fun.
What are the biggest changes you’ve seen in the industry over the last 10 years?
The change in print quality is the biggest change that I have seen. In particular, plate making technology and the improvement of computers mean we can now print what could only be dreamed of with flexo-print even a few years ago. The HD quality plates that Clondalkin Flexible Packaging Bury offers, mean we can now match gravure quality at much lower cost with a quicker turnaround. The market is also moving from labels to shrink sleeves and I believe it will continue to do so. The overall appearance and shelf presence from all over print make the visuals with a shrink sleeve far better than any label ever could. 
What do you think it is that sets Clondalkin Flexible Packaging Bury apart from its competitors?
Clondalkin Flexible Packaging Bury is a long established, highly regarded company, I am the exception to the rule as everyone seems to have worked here for 20+ years! We have an enormous wealth of knowledge in pre-cut lids and are world renowned in this area. Shrink sleeves are a newer addition to our portfolio but sharing knowledge and experience from our Clondalkin sister company, Nyco, means that we began from a running start and are now a serious player in this part of the market. We already supply a number of  blue chip multi-national companies that would make our competitors envious. I intend to continue and build on this success. The whole set up is hugely customer focused giving flexibility and innovation for me to sell along with the back-up of fantastic quality and process controls. The passion of our staff stands out. Together with the backing of the Clondalkin Group we can offer great innovation - HD quality print, to match gravure; 3D proofing and distortion technology; pocket sleeves for greater than 360º coverage; the list goes on.
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